This toothpaste is not only really, really, ridiculously good-tasting, but doesn’t include harmful ingredients like Triclosan, Sodium Lauryl Sulfate (SLS), Artificial Sweeteners, Propylene Glycol, Diethanolamine (DEA), or micro-beads. None o’ that! And it’s Certified Cruelty-Free! So brush safe. Smile happy. Here at WooBamboo, it’s our mission to create the best eco products for kids and adults without any harmful ingredients that inspire on the daily. We want you using stuff that’s better for you, and better for ththis beautiful, giant rock we all live on.